I am pretty sure you have heard of SIZZLE calls right? Sizzle calls are one of the best third party tools a network marketer can use to increase the curiosity of their prospects. They have become a major success in the network marketing industry. Why? They work for you 24/7.
However, the biggest problem with using pre-existing company sizzle calls is that most network marketers use the same sizzle calls as everyone else that only edifies either the company or their upline. They are not designed to position YOU as a leader.
So, when you get a prospect on the line and you 3-way call them into a company-made sizzle call you are basically trying to introduce the company and close them all at the same time. They talk about a bunch of features of the company, with little benefit to the prospects. This is NOT the way you want to do it!
Remember, your main goal is to run your business “YOU, Inc”. Therefore, you have to be able to create your own sizzle calls for your business. Sizzle calls that you can change at any time. Sizzle calls that you can cater to your specific niche.
All you have to do is create a 3-5 minute pre-recorded message that will drive your prospects to take action. This is an upfront opportunity for you to spark your prospects interest to go to your capture page online, NOT to try and sell your prospects over the phone.
Just think, if you were offering some generic “How To” information to a specific niche, and they called your national 800 number. Do you think that would increase your conversion rate now? You bet!
DISCLAIMER
Please keep in mind that you must use the right copyrighting skills when writing this message. The last thing you want to do is create some boring message that is going to turn people away after they hear the first 20 seconds of your voice.
How Do I Do It?
I have used my own sizzle calls for years. I have recruited dozens of people because of sizzle calls. I originally used them offline when I was doing a lot of face-to-face prospecting or using some other advertising methods. They worked great when I advertised in the paper or when I sponsored events. I made them part of the foundation of my prospecting efforts.
Now that most of my leads come online I still use sizzle calls, but just in a different way.
Before, the sizzle calls that I created talked specifically about the company I was representing. They worked well because they positioned me as a leader and I was able to change them whenever I needed to.
However, since I have changed my business philosophy, the sizzle calls I now use have a generic message and drive people to my capture page online where the can receive more information and opt-in to my lead funnel. I do this to generate more leads for my online business where I can continue to monetize my list.
Here is the formula I used:
- Advertise generic “How To” information with an 800#
- Create curiosity in my sizzle call
- Drive INTERESTED prospects to my capture page (i.e. FREE Report, Mini Series, etc.)
- Gather interested prospects information (Now the lead is super hot!)
- Monetize the list
- Offer my opportunity on the backend When Appropriate
So, now the question is: Where can you go to get your own telecenter?
I have used TeleCenter for years. I know there are other telecenters out there, but I don’t really recommend some of them because they charge by the minute and don’t allow as much flexibility. Telecenter is one flat rate per month. I recommend you do your research before you chose one though.
TeleCenter offers:
- Your own dedicated national 800 number
- Ability to create a steady stream of interested prospects
- Ability for you to Pre-Recorded audio overviews of your company, opportunity and products
- Ability for you to communicate with your entire organization
- Ability to change your messages at any time
- Ability to pre-set up to 10 pre-recorded messages
- Ability to set campaign ID’s
- Ability to receive Faxes 24/7 with access via Internet and turn them into a PDF file for storage or to e-mail
- And so much more!
For more information on TeleCenter Click Here
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